Finfolk Website | FirasArafi

Finfolk web development

Re-create a website for a financial media who focus on genz user

Product Design / User Research / Media Website / NFT

Main goals:

Website redesign based on changing business goals and focus

New Brand Attributes & Mission Statement

I Started to talk with stakeholders and we talk about the urgency of the revamp and in order to make the website allign with new business purpose and a culture that finfolk want to focus on.

Finfolk network is an Indonesian based digital content network company specializing in the financial industry

After we discuss and try to understand about the target. i try to create an observation and turns it into a persona to make me clear which target user that finfolk really want.

Business Positioning Insight

Finfolk Media Lifecycle

After i have a clearer image about the user target finfolk. now i talk to stakeholders about their Lifecycle Experience. which what kind of content who makes their audience and how we define that. and i do a research to by auditing their total audience in every platform that they have. in the mission we can make a good architecture from the data.

Usability Heuristic : Latest Website

After i have a clearer image of the user target finfolk. now I talk to stakeholders about their Lifecycle Experience. which what kind of content who makes their audience and how we define that. and I do research by auditing their total audience in every platform that they have. in the mission we can make a good architecture from the data.

A/B Testing website visual treatment

I made a/b testing to find out which visual treatment is suitable for the Finfolk website, whether it's a light theme or a dark theme

Dark Theme

Light Theme

Qualitative Result

From prospective of our potential users who we interview regularly to understand how they behave in browsing a website, especially their convenience in reading content, we found several conclusions.

Finding: Exploring Homepage

1. Users prefer the light theme because it is more comfortable to read, especially about financial language

2. Users want a home that can provide news highlights so that they can be updated on the latest financial news

3. Users want a home that can provide news highlights so that they can be updated on the latest financial news

New User Interface Approach

We are trying to develop new visuals that are adapted from various user inputs we get from A/B Testing. and here we create a conceptual with news highlights where users can enjoy fullscreen banners that are tailored to the highlights they want to explore.

User Flows

after we did the ideation on the homepage we also tried to design the overall flow based on the behavior of the potential user finfolk in discovering the entire content

Discover Content

Save Content to my library

Hifi Design

Discover & Read Article Page

in the design of the new Finfolk business which is a financial education medium. We strive to emphasize the homepage which is always updated with new news in the financial world. This homepage also makes it easier for users to directly read related articles. With a new focus on highlighting article content, it is hoped that there will be new opportunities in business, one of which is partnerships and advertisements

Podcast & Video

In addition, in the new website, Finfolk tries to focus its business on podcast channels and videos that represent Finfolk's version of financial education. it also aims to make users closer to the finfolk brand and also strengthen the advertisement and promotion aspects

Another Intiative

MVP: One To Infinity Club NFT

About OTIC

"The World’s First Comic NFT Project Engaged With $1 Billion Startup Ecosystem"

OTIC NFT is an NFT project initiated by finfolk.co. this project is an NFT Utilities which means that it has various values that can be felt by NFT holders. The value values are like Beach club, investment and least option.

Why NFT?

Why did Finfolk choose to initiate NFT? besides being a new vertical that has a high opportunity. Finfolk also sees the opportunity that this NFT Project has, one of which is a partner and founder who has a suitable network to form the first NFT in Indonesia that has promising utilities.

508+ Unique NFTs Unfold a Great Story

This nft project itself consists of several collections or variants that are connected to each other into an overall story written by the 3 founders of finfolk.

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OTIC Landing Page

to make it easier for prospective NFT buyers. We provide all the information from how NFT works, and the value offered by NFT to valid channels related to OTIC NFT. we even provide the entire founder profile so that potential buyers including finfolk users can trust this project

OTIC Exploring the NFTs

OTIC Minting Flow

Overall Project Result

Finfolk Media

- for finfolk media, the result is that the entire content team can move and social media has new endpoints or KPIs that have an impact on the business. One of them is the entry of a new partnership, namely advertisement on the website

- this brings new improvements compared to the previous version where the website has no activity and also always ends up with a high error rate (404)

One To Infinity Club NFT's

Meanwhile, for OTIC with all the information offered by the NFT, 291 holders have been successfully purchased or converted into OTIC holders with a valuation of 3.8 ETH per minting or equivalent to IDR 171.999,000 per one holder.

For the minting process itself, the holders are quite happy with the experience and also the simple flow provided, even though in terms of experience users do need to learn something new or connect their Metamask, which is basically something new for them, this becomes very easy with complete information and channels. where they communicate

Visit Project on finfolk.co